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    Kenzo x H&M

    October 21, 2016
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    The real feel of daydreaming at Untold

    August 12, 2016
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    Coolhunting at Untold

    August 11, 2016
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Unchained jungle. Prints, colors, shapes, layering and fun. It’s what Kenzo designers, Carol Lim and Humbert Leon did for H&M. Everything to be revealed and ready to be bought from November 3.


I am currently working on the last details of the new website, www.hypewit.com and this is the main reason I was absent here for quite a long period of time. But, even though I wanted to wait for its launch to write about this superfuntastic designer collaboration, I just can’t. I am so anxious to show you how I released my inner jungle and worn the craziest clothes I never thought I would wear.




If you followed me, you know I don’t do prints. And even if I do, they are as minimalistic as they can be. But, girl, this collection had a hypnotic effect on me. I climbed the trees, went in the mud, suffer from cold, just to get the perfect shot for these little beasties. The zebra print on red, pink, blue, green, the psychedelic motifs, the exaggerated volumes and shapes transposed me in this cinematic world where, despite the craziness and wilderness of the clothes, everything happened in slow motion, time stood still and everything was more profound.





The collection was launched two days ago, in New York, with a fantastic show. It was more like a spectacle, as I could see on people’s Instagram. Dancers, beatboxers, musicians united on the special remixed rhythm of Sam Spiegel’s song, Express Yourself. What better song and title to be the background for this insanity? They had a truly special choreography made by Kenzo collaborator, Ryan Heffington that emphasized the particularity of every artist and every piece of clothing.


















Photo: Felicia Simion

Make-up: Ana M Cucuta

Four days of festival outfits, stage diving, photo printing, virtual runway, hammocks, hot dogs, Nutella crepes, prosecco, coffee with milk, four bloggers and unlimited fun with H&M team.

Whilst the video is still processing, I don’t want to leave too much time until I reveal the real vibe of our Untold x H&M experience. I discovered that people are insanely in love with jumping into a ball pool even though this means waiting in an enormous line. To be honest, the childish feeling of not being able to get up from the moving balls is hilarious and can’t be compared to anything else. Except from when you wear a slip dress with a sexy slip and you decide to stage dive. That is not hilarious, it is a tragedy and only God knows how I was able to keep all things in place when I was pulled out of the pool.

I have to admit it is the first festival where I spent more time during the day than during the night, at the actual concerts. Nneka blew my mind, Lost Frequencies gave a completely new rhythm to my life and Golan chilled my brains for ever. I am still sad DUB FX didn’t make it to the festival, even though it was on the schedule. I still don’t know what happened, but I do know I enjoyed everything about this experience: the location, the daytime activities, the food, the sweets, the people, the weather, the taxi drivers, the cool chicks I had the chance to spend some time with (Ana, Alina, Sanziana, Ruxandra, Irina, Ioana) and if there is a slight doubt that what I say is real, I have loooots of visual proofs for you below.


















H&M outfits

It crossed my mind that looking for cool girls with nice festival outfits was not going to be such a hard job, considering the thousands and thousand of people that were present at Untold during the four days. It seems I was wrong and I have no idea if it was me or if it was the unbelievable “super short jeans wave” that disappointed me, but, girls, really, I searched and searched for some not that typical outfits with at least one H&M piece and I just couldn’t see you. Without much complaining, I found five girls that caught my attention with their attitude, their natural look and smart sexiness.










With a low internet connection, somewhere near Cluj, I am happy to announce and re-announce you that the fun gang for H&M x Untold, Ana, Alina, Sanziana and me will be the host of your entertainment starting tomorrow.

Please, don’t forget and do take advantage of the 20% off in any H&M Cluj store with your Untold bracelet (yes, you can buy my below outfit) and, of course, come and meet us at the H&M corner.

Ohh, and just in case you can’t make it to the festival and you want to see what’s up, check my Snapchat these days –> miss.hypewit

#HMlovesmusic #HMlovesUntold #hypewitxHMxUntold

H&M x Untold x hypewit

H&M x Untold x hypewit

H&M x Untold x hypewit

H&M x Untold x hypewit

H&M x Untold x hypewit

H&M x Untold x hypewit

H&M x Untold x hypewit


H&M full outfit

I just finished packing for my trip to Cluj, for the H&M x Untold festival and in the hurry of not being late I thought maybe you need some help with your festival outfits.

Skipping my nervous speed talking caused by my enthusiasm for early Monday morning shopping, I say I pulled off some really nice options for you.

Really important for you to know: during the festival, with your Untold bracelet you have 25% off in any H&M shop in Cluj. So, really, I don’t know if there is a better time than this for you to refreshen your wardrobe!

#HMlovesmusic #HMlovesUntold #hypewit

I always thought it takes a lot of courage to be weird. To dress in a particular way, whether it is too flashy, too expensive, too minimal or too normal. We are all weird in one way or another, but some of us aren’t afraid to show it. All these until I met COS.

COS is an old reliable friend, who possesses 80% of my wardrobe. I first met COS in his hometown, the place it grew up, London, on Regent Street. And then and there I saw one of the weirdest, but in the same time, the simplest and most comfortable show windows. White T-shirts with beige trousers, beige sneakers, a nude long dress paired with a medium bluemarine trench; nothing out of the ordinary at first sight, but the details of the fabrics, of the cuts, the lines, the volumes were the ones that really caught my attention. This contradiction of casual and weird made me enter the shop and fell in love with COS. Now I am obsessed with their white shirts, in all shapes and sizes, their magnificent voluminous jackets and dresses….with everything, to be honest!

COS used to be my guilty pleasure when travelling. The lover I had the chance to see only when I went abroad. Every city I visited, the first thing to check was if there was a COS shop. I am happy and not so happy to announce that COS has opened its first store in Bucharest, on 116 Calea Victoriei Street. The reasons why I am happy are logical, the reasons why I am unhappy are a bit selfish: I liked a bit the fact that I had something others didn’t have because it wasn’t so reachable, I liked the fact that COS was my travel lover and every COS piece came from another city and it kind of carried its vibes. I think I’ll have to learn to share my love affair…

COS in Romania

COS in Romania

COS in Romania

COS in Romania

COS in Romania

COS in Romania

COS in Romania

COS in Romania

SS16 COS | Saint Laurent boots | Nico Grigore Photo


Dear H&M,

Five years have passed since you first landed in Romania and beside a big Happy fantastic birthday, I want to thank you for:

  1. – the fact that since you came here, everybody started dressing nicer and cooler and also started being more aware of fashion and everything related to it.
  2. – your more than friendly prices that allowed me to feed my shopping mania, look good and still have something to eat.
  3. – your awesome campaigns that made me feel fashion even though I was buying a 10euro T-shirt seen in the ad.
  4. – your soft bras, which are the most sexual non-sexual, funny, hype, versatile and comfortable pieces of lingerie.
  5. – the all season sales; no matter the period, you always have something on sale, so that everybody can find their happiness.

Five years, five reasons to be thankful for. I wonder if you find it a coincidence that five years ago, a young Journalism graduate, dissapointed by the guild, found her salvation and then, her meaning in life, by starting working as a fashion PR for a Romanian designer? H&M, nothing in this life is by accident and by the time you were setting the grounds on a new market, I was setting my grounds on a new job, a new domain, a new life. You asked me in how many ways can I relate to this “five” factor and this got me thinking that five is all about me.

Numerology says five deals with travel, adventure, and motion. I hope you are all up to date with all my travels and the fact that I don’t know where my home is anymore. With a genuine interest in other people, those who resonate with the energy of Five take active roles in the community. Needless to say, all the geeks in this world unite because I’ll proudly represent you! Five people deal with challenges with cleverness and unorthodox solutions, have many projects and ideas going on at the same time and are sometimes in lack of time. Don’t want to brag or to complain, but this is SO true and not for nothing we are #hypewit.

Five is the number of the human being. The five senses (touch, smell, hear, see, taste). And where we would all be without them? The number five symbolizes meditation; religion; versatility.

Five is your age, H&M Romania! An age that brought together for the first time so many bloggers to create one of the biggest campaigns of this year.

Congratulations for your success, your vision, your friends and projects!

Yours truly,

Adriana Matei

#HMsuperbday #HMhappy5

Hypewit x HM

Hypewit x HM

Hypewit x HM

Hypewit x HM


Make up: Alexandru Abagiu

Hair: Sorin Stratulat

Styling: Roxana Voloseniuc x Domnica Margescu



Besides the fact that any other bag will just not fit your wardrobe anymore.

The fact that, when in Paris for the Fashion Week, I stayed near the biggest Louis Vuitton shop worldwide seemed like an obvious sign to me that I should overcome my shopping limits and just go for it. I was never a huge fan of those intensively branded bags, but the genius talent of the newest designer, Nicolas Ghesquière, made me fall in love with their new take on fashion.

But God, have I ever expected what it was about to come! The first time I wore my brand new LV bag was to Iris Apfel’s opening exhibiton and I don’t know if it was my unbelievable charm, my outfit or the fact that I was wearing a piece from their latest collection, but Miroslava Duma stared at me from the moment I entered Le Bon Marché. Yes, yes, we were both invited to the same event. It was then I realized what a huge responsibility I have when wearing this bag: straight back, watch my step, friendly smile, always check my posture and my gesture because everyone was staring. What, you thought it was that simple? You may say it is just a bag, like I used to believe, but no!, it is an eye catcher, it is like I am walking with a huge spotlight above my head, I can actually hear the Ohhs and Ahhs when I’m passing someone and, suddenly, everybody seems to be my friend.

Needless to say that every luxurious bag is a real investition because it simply goes with every piece of clothing and every occasion, but it is also an investment in your self confidence. Believe me, at every event I went, people couldn’t stop staring at me and at my bag and I could see all sorts of questions coming out of their eyes. It was like I was covered in gold and diamonds and they just couldn’t explain who I am and how on Earth can I have the guts to look so relaxed?

Oh…and with the right craziness and outfit, the bag is like the cherry on top to be a show stopper(see the images below:))







DKNY sweater from SportCouture | Isabel Marant pants | vintage cape


The era of skinny jeans is gone and thanks God, because I was so tired of seeing all sorts of relief areas afflicting my sight. Yes, they may have been a safe choice of pants, but as shocking as it may sound, they didn’t look good on everybody. Regarding the wide leg pants, well, this is a whole new convenient and loveable story. Women are still afraid to style them, as it may seem a hard trend to adjust to real life and real bodies but I, with my voluptuos hips and not that long legs, took a leap of faith, tried the widest version I could find and came up to unmask some myths created around them.

  1. Wide leg pants are not for short girls. FALSE

Petite girls may find it difficult to see this trend adjusting to their size, but girls, wide leg pants could not be more appropriate and flattering for you. It is all about the length and the widht of the pants. You should want to choose the just above the ankle version, not a inch higher or lower or the very long version, that covers your shoes competely and with a medium looseness. If you want to wear them with heels, you can pair your wide leg pants with a sleek shirt, even though it is not my favorite combination or my honest advice. But, when business dress code is asking for it, you can give it a try. Otherwise, you can go crazy and pair them with a loose top that covers your bottom a little and moves nicely around your body. Don’t be afraid you are going to look shorter, it’s all in the length of the pants –> just above the ankle, don’t forget! and, of course, the high peep toe heels should also do the work.

2. Wide leg pants can be worn only with high heels. FALSE

It is all in the length and the width of the pants. The taller you are, the wider and longer the pants can be. Otherwise, girls, you can wear them with loafers, sneakers, high heels, mules, slippers, anything but those chunky paltforms. For those, yes, you need really skinny long legs.

3. Wide leg pants make you look fatter. FALSE

Worn with a fit top, yes, they emphasize your hips and your waist, but in a flattering way, creating a beautiful balance between your shoulders and your hips. Otherwise, if you are not that comfortable with showing off your feminine curves, like I am for example, you can wear them with a loose top, longer or just at your waist. The fitting on your hips is really important. When buying wide leg pants, be sure you first check your fitting on your hips, before checking the waist or the length. These are adjustable.








Photos: TheHypeHunter

H&M Conscious Exclusive pants – in stores April 7 | Dior shoes & sunnies

2014 was the year when sneakers began to slip into our wardrobes and it couldn’t feel more easy going, comfortable and versatile. It may have taken us a while to actually wearing them non stop and with everything, like most of the people do it today, but I think it was the perfect timing for this sporty wave to come into our lives, to losen up a little bit. But, as looking at my shoe closet and seeing so many pairs of sporty footwear, I think it is time for a change.

Without being too predictable, I feel that 2016 is the year when masculine shoes will be the hit, especially the slippers. And, oh my, I have so many reasons for you to just go and grab yourself a pair as we speak!

Alessandro Michele started this histeria with the furry version of the classic leather man slippers and, to be honest, I wasn’t too confident this trend will actually be embraced on the street. I mean, really, Peg Bundy used to wear her furry heeled slippers with all sorts of outfits and nobody thought she was a trendsetter. But it seems I was wrong and everybody loved it. And before trying on a pair of H&M Conscious Exclusive slippers which, by the way, will be available in stores from 7th of April, I couldn’t understand why. Now I do have a feedback:

1 – No effort when putting them on or off.

2 – With a little bit of heel, they put at the corner any pair of sneakers –> comfort + style = yes, I want them now!

3 – Yes, be careful to hydrate and keep clean your feet, any imperfection can make you look slouchy.

4 – Sneakers may come in different colors and prints, but the shapes are quite the same; imagine that slippers have all sorts of embroideries, drapings, fabrics and shapes!

5 – Wear the most random outfit with a pair of slippers and you will look stylish and fashionable no matter what; or choose to cool down a much too sophisticated look, like I did and you will never feel overdressed.

H&M Conscious


H&M Conscious




Photos: TheHypeHunter

H&M Conscious Exclusive slippers – available from 7th of April


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